Wearing their hearts on their sleeves the duo behind Stupid ASC have created a label worth noting. For Harvey and Cat, if you’re not one to take life too seriously, you’re pretty much part of the gang.
Although the brand was born in Les Deux Alpes, a small town high in the mountains, it aims to capture the imagination of “every like-minded idiot around the planet, from the Alpes, to the sea, to the cities and beyond.”
Mirroring the unwritten lifestyle rules of the extreme sport maverick, Stupid ASC blends snow and surf functionality with street wear influences. The result is a range of clothing that is durable, comfortable and timeless – something everyone with a seasonal hobby or profession undoubtedly needs.
Their AW14 collection combines ski resort living with touches of modern utilitarian design, engineered for any environment. Their signature piece has to be their exclusive piste-map camo sweatshirt, featuring a selection of their favourite Alpine resorts and snowboarding spots remixed into a digital sublimated print. We highly recommend getting your hands on one.
So if you have the confident fearlessness to jump headlong 100% into everything, you probably deserve to have Stupid ASC clothing on you at all times.
(It's worth noting they have a small selection for women on their website, too!)