Tag Archives | lifestyle


Time to be Stupid ASC

Wearing their hearts on their sleeves the duo behind Stupid ASC have created a label worth noting. For Harvey and Cat, if you’re not one to take life too seriously, you’re pretty much part of the gang.

Although the brand was born in Les Deux Alpes, a small town high in the mountains, it aims to capture the imagination of “every like-minded idiot around the planet, from the Alpes, to the sea, to the cities and beyond.”

Stupid ASC The Icon Sweatshirt

Mirroring the unwritten lifestyle rules of the extreme sport maverick, Stupid ASC blends snow and surf functionality with street wear influences. The result is a range of clothing that is durable, comfortable and timeless – something everyone with a seasonal hobby or profession undoubtedly needs.

Their AW14 collection combines ski resort living with touches of modern utilitarian design, engineered for any environment. Their signature piece has to be their exclusive piste-map camo sweatshirt, featuring a selection of their favourite Alpine resorts and snowboarding spots remixed into a digital sublimated print. We highly recommend getting your hands on one.

Stupid ASC The Icon Sweatshirt

Other favourite picks include the fold-up white camo t-shirt – an epic addition to your basics wardrobe – and the burgundy riding shirt.

So if you have the confident fearlessness to jump headlong 100% into everything, you probably deserve to have Stupid ASC clothing on you at all times.

(It's worth noting they have a small selection for women on their website, too!)


Comments { 0 }

You haven’t heard of the Paleo Diet?

The Paleo Recipe Book

Well, if you haven't heard about it then you may have been living under a small rock recently as the 'Paleo' way of eating has exploded among foodies and is becoming one of the fastest growing food trends ever.  The Paleo diet is also sometimes referred to as 'The Caveman Diet' because it supports the following awesome mantra: "if you can't kill it or grow it, don't eat it!"  Basically, it means cutting out all artificial and man-made substances from your diet and resorting back to the presumed way that we used to eat in ancient times.. when we didn't have easy-to-slice, bleached white bread at hand to pop in the toaster when we were peckish.

Cavemen and hunter gathers alike had to work for their food, they had to grow it, pick it or kill it and then even prepare it as well.. can you imagine such an era?  I love the simplicity of the way of eating that comes along with this diet - in fact, I don't believe "diet" to be the appropriate term for this, "diet" makes it seem slightly intimidating as I'm sure we can all agree.  No, Paleo is more of a way of life, a few simple changes to make to improve our eating habits.  In abolishing all artificial things from our diets we, in turn, can look forward to less illness and disease, more energy and a better ability to concentrate.  Perhaps we could achieve a lot more if we took some advice from Cavemen and worked for our food.

Click Here to check out an amazing Paleo Recipe Book that shows you exactly how to eat the Paleo way!

Comments { 1 }