Tag Archives | clothing

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Time to be Stupid ASC

Wearing their hearts on their sleeves the duo behind Stupid ASC have created a label worth noting. For Harvey and Cat, if you’re not one to take life too seriously, you’re pretty much part of the gang.

Although the brand was born in Les Deux Alpes, a small town high in the mountains, it aims to capture the imagination of “every like-minded idiot around the planet, from the Alpes, to the sea, to the cities and beyond.”

Stupid ASC The Icon Sweatshirt

Mirroring the unwritten lifestyle rules of the extreme sport maverick, Stupid ASC blends snow and surf functionality with street wear influences. The result is a range of clothing that is durable, comfortable and timeless – something everyone with a seasonal hobby or profession undoubtedly needs.

Their AW14 collection combines ski resort living with touches of modern utilitarian design, engineered for any environment. Their signature piece has to be their exclusive piste-map camo sweatshirt, featuring a selection of their favourite Alpine resorts and snowboarding spots remixed into a digital sublimated print. We highly recommend getting your hands on one.

Stupid ASC The Icon Sweatshirt

Other favourite picks include the fold-up white camo t-shirt – an epic addition to your basics wardrobe – and the burgundy riding shirt.

So if you have the confident fearlessness to jump headlong 100% into everything, you probably deserve to have Stupid ASC clothing on you at all times.

(It's worth noting they have a small selection for women on their website, too!)

 

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Dirty Velvet: A weird and wonderful world

It's not often that solid fashion meets sustainability. And because it's a rare combination, when it does occur it's definitely something worth noting.

"You Are Here"

 

This is why Dirty Velvet caught our attention -  a design collective focused on producing high quality clothing with designs that offer a creatively different perspective to the mainstream, created using both ecologically and socially sustainable methods.

Keyhole T

They've been producing original graphics since 2006 that "combine strong and thought provoking imagery to reflect their slightly twisted view of the world."

"Godzilla"

We strongly suggest you check them out. Any company that can boast originality in their design whilst being kind to the environment gets out vote. (Besides, Usain Bolt digs the brand, and he's a pretty cool dude.)

It's a menswear brand, but we're definitely getting our hands on any one of the t-shirts - they would look pretty slick with a pair of skinnies for a laid back look.

Peace out! LW

 

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